a ode to diesel.

Okay so I went to the Diesel store on 5th avenue and it was probably the most amazing experience ever. SOOOOOOOOO good. Everyting was colorized awesomeness, the clothes were great and the accessories were even better. Why do I like Diesel? Shapes and colors are hidden gems in all their pieces. The company started in 1978 and progressed to be a mega brand. Even though most of their profit sparks from Denim, I am a DEVOUT, DEVOUT JESUS CHRIST PRAISE HIM admirer of their clothes. The colors, design, graphic everything. ESPECIALLY the belts and the shapes they aim for when designing them. Such great pieces. I don't own anything Diesel, yet I do make my daily trips to the store to check out the new stuff, and it's the 1st thing I mention to anyone in my age range. Maybe after college when I get a job I'll buy my 1st Diesel piece. Even though the majority of the store was flooded with denim, the shirts and other pieces were great, and the watches.......oh the watches......*drools. Went on the online store and found endless things that I want.

Their new campaign is soooo smart. Or should I say stupid. Its so interesting how something as simple as colorful text against a black background could create a interesting campaign, and it totally translated into the store on 5th ave.