I was recently spending some time watching Style.com videos and hearing what critics had to say about collections. Aside from finding myself in the Oscar De La Renta video ( highlight of my life currently) I also found countless similarities in how editors and critics reviewed the collections. Twenties, sixties, fifties, vintage movies, film noir etc. Now I found these refrences interesting in how the designers interpreted them, but to myself as a 19 year old born in 1991 living in the year 2010, these refrences don't do much for me. I'm not saying that I dislike them, or that they are boring, but I don't see how interesting " flappers, and timeless Paris" can really be in this century. Most designers think of these refrences due to what the critics viewpoints are. If Editor A has a broad amount of knowledge from 20's -60's and works for top magazine A, im pretty sure designers will have that timeline in mind when creating a collection. What this creates is this constant cycle of using the same refrences, and while sometimes its nice to see something being redone in a new way, it can get very redundant, and boring, and not-so-timeless, and a little annoying, and raises the question " Do I really want to dress like I'm from the 20's?"
Wordplay also has a big thing to do with how they get away with it. "Modern" is the most common word used to save a collection from sounding boring because the designer used the same time period that the other 20 designers used. You call one collection timeless or modern and then call the rest 20's, then we have a new modern standard to follow and strive to surpass each season. This cycle is bullshit. It basically keeps us watching the same stuff every season, and has those aspiring to work in the industry study endless material that isn't needed. Yes, there are those key moments and pieces of history that do need to be studied, but there is a difference between what's inspiring and interesting and what needs to be known to sound smart.
Blogs and social media are already changing the way fashion editors and critics refrence. Bloggers (like myself) who are particularly young refer from more of the 70's - present. I read numerous blogs out there and it is VERY rare that I see a blogger refer to something earlier than that timeframe unless it's a literal interpretation. Celebrities are getting younger and younger with reality tv (hills, city, etc.) and their style ad well as style blogs (EXCEPT the Sartortialist) are exuding true modern style and become inspiration for designers as well. If this continues, it could possibly shift the face of fashion, and somewhat "force" designers into more modern inspiration, such as 80's punk rock, vintage as the new classic, 90's supermodel era, early 2000's , reality TV, movies, maybe even this whole 3D trend going on right now. Only time will tell, but until then, if you really want change, GIMMIE A JOB! LOL.
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