Thursday, July 29, 2010

a "fashionable" music video.

   I spent a good amount of time watching the music video for Madonna's "Hollywood" song and it kept giving me hints of W Magazine editorials and Steven Klein the photographer.

I did some more research and learned that Steven Klein and Madonna are very well known collaborators working particularly with W Magazine. Even though he did not direct the Hollywood music video, his influence and W's clearly rubs off into the music video. Most of Klein's work, especially for W, use the person, or model as a prop, and adds/accessorizes that prop through what they wear and finally complimenting the prop with its surroundings. The result are color coded photographs that implement contrasting colors in a harmonious way. If you are NOT graphic design literate, I'm trying to say that his photographs all work off the person in the photograph and what they are wearing. The clothes dictate the surroundings. The madonna video shows this in 7 scenes, the all pink scene with her dancing on the mattresses, the red scene where she is a dancer, the blue scene where shes playing with a aerobic ball, the yellow scene where shes sitting on the TV, the muted scene where the maid and herself are in all black to compliment the cream background, the salmon, powder pink scene where its closeup shots of her face, and the scenes of her getting botox and on a stretcher in a teal room with contrasting pink lingerie.




Just some food for thought. Hopefully Lady GaGa will stop wasting her time holding rosary's, wearing telephones on her head, and burning her John as a prostitute in her music videos, calling it fashion, and actually take notes from Madonna.

In other ways, the music video (and the lyrics) are very reminiscent of the fashion industry. Just replace the word "Hollywood" with "fashion industry" and listen to the song again.
[images via TheFashionSpot]

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