pleaty pleats. ASOS

These are all images from their S/S collection. Clearly they have a secret fetish for pleats. Check out the rest at

 http://www.asos.com/

[images via asos]

ASOS mag editorial ft. Oliva Palermo

I like the editorial. Its realistic, no frou frou drama. Perfect way to display her personal style. Photographed by Tesh.

Be sure to check out ASOS Magazines debut August 1st (THIS MONDAY!)
[images via ASOS]